About
We build one thing, and we build it for agencies.
AgentLane is a white-label AI agent platform — text-first, over SMS — that marketing agencies worldwide resell under their own brand. One product, one audience, no second act.
Every agency that builds websites and runs ads for local businesses ends up having the same conversation. The traffic is fine. The bookings are not. Somewhere between a phone ringing at six in the evening and somebody calling back on Tuesday, the work the client is already paying for leaks away — and the agency gets asked why.
AgentLane closes that gap without the agency having to become an automation shop. We run the infrastructure: a managed workflow engine hosted on EU infrastructure, with every partner's workflows, credentials and client data scoped to that partner, wired to the tools the business already uses. The agency keeps the client relationship, the branding and the margin. The agency's brand stays in front of the end client: the agent answers as their business, from their number, in their words.
The team
The people who build and run the platform. Each profile links to LinkedIn.
The short version
- What we build
- White-label AI agents (text-first)
- Who we build for
- Marketing agencies worldwide
- Who they serve
- Aesthetics, dental, home services
- Where data lives
- Frankfurt, Germany
- Typical go-live
- Agent set up within one business day of your five answers; US texting starts after A2P 10DLC registration, usually 1–3 weeks, run in parallel
- Commitment
- No minimum term — cancel at the end of any billing period
How we work
01
Invisible where your client looks
The agent answers as your client's business, from your client's number. Our name is not in the SMS. It is still on the sign-in page, on the account emails we send, on the weekly brief, and on the address those emails come from — we'll show you each one before launch.
02
Scoped to your agency
Your workflows, credentials and client data are scoped to your agency by AgentLane's own authorization layer, and a partner account can only ever read its own. The workflow engine itself is shared and run by us — there is no separate engine per agency, and nothing for your agency to operate.
03
Scoped, not configured
An agent is given the client's approved service menu and opening hours and works inside them. The missed-call reply never quotes a price and never books a slot — it apologises, says when a human will call back, and asks what the caller needed. The decisions stay with the person who makes that call.
04
Nothing to escape from
No minimum term and no per-seat ratchet — you cancel by email, effective at the end of the billing period. If a pilot does not earn its place with your client in the first month, that is a useful answer and you should be able to act on it.
What it runs on
Deliberately unexotic. A workflow engine orchestrates, Google's Gemini models (via Vertex AI) handle the language, Twilio carries the calls and messages, Cal.com owns the calendar, and PostgreSQL on our EU server keeps conversations for twelve months by default before purging them automatically. We connect to what a business already runs rather than asking it to migrate. Our Data Processing Agreement is pending legal finalization; the draft and the subprocessor list are on the Trust page.
What we don't claim
You will not find client names, testimonials or case-study numbers anywhere on this site. We do not have any cleared for publication yet, and inventing them is not a trade we are willing to make. Every figure here — the ROI slider, the demo workflow, the business in the live scenario — is an illustrative design target or a named example, never a measured client outcome. When there are results a partner is happy to put their name to, they will appear here with their name on them.
Bring one client.
The fastest way to judge any of this is to walk a single client's call flow with us. Fifteen minutes, no deck, and an honest answer about whether it is a fit.