Pricing
Partner pricing, set up with you. You set the retail price.
AgentLane is a white-label AI agent — missed-call textback, lead qualification, review replies and quotes, over text — that agencies resell to local businesses under their own brand. You pay two things: one platform subscription for your agency, and a flat monthly fee for each agent you run for a client — $99 on Launch, $79 on Professional, $59 on Scale — with each additional agent for the same client at half price. What you charge your end client — and the margin you keep — is entirely yours to set.
- No setup fee. No long-term contract. Every self-serve platform plan includes an execution allowance shared across your client accounts, hard-capped with zero surprise overage charges.
- Platform plans are set up with each partner during onboarding — apply, and we activate your workspace within one business day. The per-agent rates below are our published list rates.
Everything a partner account does
The platform behind the agents, in full — every capability below is on every plan unless the comparison table says otherwise. Tier limits govern capacity, tenancy, identity and support; they do not lock features away.
Agents & delivery
- Ready-to-use agent catalog: missed-call textback, lead qualification, review requests and nine more
- Custom agents built to spec — request, scope and approval tracked in-portal
- Per-client agent activation, with a second agent on the same client at half the seat fee
- First agent live within one business day of your five answers (US SMS: after carrier registration)
Client management & white-label
- Unlimited end-clients and agents — no seat caps at any tier
- White-labeled client portal under your brand, with your logo and colours
- Client-facing views for conversations, usage and workflow status
- Team seats, email invitations and role-based access for your staff
Workflow engine & automation
- Each agent provisioned for its client the moment it's approved
- Read-only workflow viewer — the imported step definition plus run history — with webhook and API triggers
- Full execution history with per-step logs, filtering and failure detail
- Automated heartbeat monitoring, orphan reaping and instance recovery
Visibility & reporting
- Live execution feed across every client, agent and workflow
- Usage and volume analytics, per client and per agent
- Notification digests and alerting when an agent stops running
AI handling
- AI runs on our managed Google Gemini models — no AI key to set up, on any plan
- Monthly managed AI-credit allowance per active agent-client
- Token-level metering, so AI is billed on what it actually consumed
- Self-serve AI and execution credit top-ups that never expire
Billing & margin
- You set your end-client retail price; the wholesale seat fee is all you pay us
- Hard-capped execution allowances with zero surprise overage on every self-serve plan
- Invoices, usage statements and payment history in the portal
- Card billing once your plan is set up, or net-30/60 invoicing on Enterprise
Integrations & API
- Twilio SMS from your client's own number, Cal.com booking, Resend email and Stripe payment reconciliation
- Full REST API over every partner, client, agent and execution resource
- Outbound webhooks, HMAC-SHA256 signed, with automatic retry and backoff
- Chatbot inside the white-labeled client portal, with a live preview before you enable it
Security & privacy
- Customer data hosted in Frankfurt, Germany; configurable retention; DPA pending legal finalization
- Credentials sealed with AES-256-GCM envelope encryption, per tenant
- Immutable audit log across partner, client and admin actions
- Self-serve data export and account deletion, with consent and opt-out handling built into every agent
Infrastructure & isolation
Two deployment models, and the plan you pick decides which one you run on. Both run the same platform, the same engine and the same agents — what changes is who else runs beside you.
On Launch, Professional and Scale
Tenant-scoped on AgentLane's managed EU platform
- Your flows run on AgentLane's shared, managed workflow engine — your workflows, credentials and client data are scoped to your partner account by AgentLane's own authorization layer, not by a separate engine per partner
- Database and queue on AgentLane-managed nodes, logically separated per partner
- Hosted in Frankfurt, Germany; AI inference runs on Google Vertex AI's global endpoint, so it is not EU-pinned, and some telephony providers are US-based; DPA pending legal finalization
- Monitored, patched and recovered by us — no infrastructure for your agency to run
On Enterprise
Dedicated environment, scoped in your contract
- Today every plan, Enterprise included, runs on the same Frankfurt-hosted platform described on our Trust page (/trust) — we do not yet operate a separate single-tenant cell
- A dedicated environment — dedicated compute and database, in a cloud region of your choosing — is available on request and is provisioned only once it is written into your contract
- Hosting location and provider are stated in the DPA as they are, not warranted as a region lock, and we tell you in writing before any hosting change
- Redundancy, backup and compliance requirements are agreed on the call and quoted per contract, never assumed from this page
Enterprise environments are scoped per contract: tell us your region, redundancy and compliance requirements on the call, and we quote only what we can stand behind in writing.
Partner Platform Plans
This is the agency's own platform subscription — separate from the per-active-client rate above. The platform plan is what provisions your workflow instance, white-labelling and API access; the per-client rate is what you pay us for each client you resell an agent to. Every self-serve plan includes a monthly execution allowance shared across unlimited end-clients, hard-capped with zero surprise overage charges.
AI is handled for you: every plan runs on our managed Google Gemini models, with no API key to set up.
Resell under your brand. Set your own client price. Keep your margin.
Launch Best for agencies going live fast, no AI setup required $149/mo AI runs on our managed Google Gemini models, included in every plan — no AI key to set up.
| Most Popular Professional Best for agencies that want zero AI infrastructure management $449/mo Managed AI included — no token math, no surprise bills. 20,000 managed AI credits per agent-client per month, included in the price.
| Scale Best for agencies running high client volume $999/mo The same allowances as Professional, at a lower per-client rate on every seat.
| Enterprise Best for larger agencies that need bespoke contract terms and a dedicated environment scoped on request Custom Invoiced annual terms, SSO, and a dedicated environment scoped and priced per contract on request.
| |
|---|---|---|---|---|
| Workflow executions/mo | 2,500 | 15,000 | 60,000 | Sized to your volume |
| AI | Managed AI included; bundled credits cover catalog agents | Managed — included in price | Managed — included in price | Managed AI included; allowance set in your contract |
| If you exceed your allowance | Automations pause — never a surprise invoice | Automations pause — never a surprise invoice | Automations pause — never a surprise invoice | Set in your contract — never billed automatically |
| Tenancy & isolation | Tenant-scoped, managed EU platform | Tenant-scoped, managed EU platform | Tenant-scoped, managed EU platform | Dedicated environment on request, per contract |
| Availability | Monitored with alerting; no uptime commitment | Monitored with alerting; no uptime commitment | Monitored with alerting; no uptime commitment | Custom availability terms on request |
| Identity & access | Team seats, role-based access | Team seats, role-based access | SAML/OIDC single sign-on | SSO, audit log in the portal |
| Data residency | Frankfurt, Germany (see /trust) | Frankfurt, Germany (see /trust) | Frankfurt, Germany (see /trust) | Frankfurt by default; other regions on request, per contract |
| API & webhooks | Full API access + webhooks included | Full API access + webhooks included | Full API access + webhooks included | Full API access + webhooks included |
| White-label | White-labeled client portal | White-labeled client portal | White-labeled client portal | White-labeled client portal |
| Support | Email, 2 business days | Priority email, 1 business day | Priority email, same business day | Support terms agreed per contract |
| Contract | No minimum term — 30 days' written notice | No minimum term — 30 days' written notice | No minimum term — 30 days' written notice | Tailored terms |
Included with every plan
| ||||
Professional
Best for agencies that want zero AI infrastructure management
$449/mo
Managed AI included — no token math, no surprise bills.
20,000 managed AI credits per agent-client per month, included in the price.
- 15,000 executions/mo, hard-capped
- 20,000 AI credits/agent-client included
- Managed AI included — no API key required
- Workflow executions/mo
- 15,000
- AI
- Managed — included in price
- If you exceed your allowance
- Automations pause — never a surprise invoice
- Tenancy & isolation
- Tenant-scoped, managed EU platform
- Availability
- Monitored with alerting; no uptime commitment
- Identity & access
- Team seats, role-based access
- Data residency
- Frankfurt, Germany (see /trust)
- API & webhooks
- Full API access + webhooks included
- White-label
- White-labeled client portal
- Support
- Priority email, 1 business day
- Contract
- No minimum term — 30 days' written notice
Launch
Best for agencies going live fast, no AI setup required
$149/mo
AI runs on our managed Google Gemini models, included in every plan — no AI key to set up.
- 2,500 executions/mo, hard-capped
- 5,000 managed AI credits/agent-client for catalog agents
- Managed AI included — no API key required
- Workflow executions/mo
- 2,500
- AI
- Managed AI included; bundled credits cover catalog agents
- If you exceed your allowance
- Automations pause — never a surprise invoice
- Tenancy & isolation
- Tenant-scoped, managed EU platform
- Availability
- Monitored with alerting; no uptime commitment
- Identity & access
- Team seats, role-based access
- Data residency
- Frankfurt, Germany (see /trust)
- API & webhooks
- Full API access + webhooks included
- White-label
- White-labeled client portal
- Support
- Email, 2 business days
- Contract
- No minimum term — 30 days' written notice
Scale
Best for agencies running high client volume
$999/mo
The same allowances as Professional, at a lower per-client rate on every seat.
- 60,000 executions/mo, hard-capped
- $59/agent-client on every seat
- 20,000 AI credits/agent-client included
- Workflow executions/mo
- 60,000
- AI
- Managed — included in price
- If you exceed your allowance
- Automations pause — never a surprise invoice
- Tenancy & isolation
- Tenant-scoped, managed EU platform
- Availability
- Monitored with alerting; no uptime commitment
- Identity & access
- SAML/OIDC single sign-on
- Data residency
- Frankfurt, Germany (see /trust)
- API & webhooks
- Full API access + webhooks included
- White-label
- White-labeled client portal
- Support
- Priority email, same business day
- Contract
- No minimum term — 30 days' written notice
Enterprise
Best for larger agencies that need bespoke contract terms and a dedicated environment scoped on request
Custom
Invoiced annual terms, SSO, and a dedicated environment scoped and priced per contract on request.
- 150,000 executions/mo
- Dedicated environment on request, per contract
- 30-seat annual minimum, invoiced net-30/60
- Workflow executions/mo
- Sized to your volume
- AI
- Managed AI included; allowance set in your contract
- If you exceed your allowance
- Set in your contract — never billed automatically
- Tenancy & isolation
- Dedicated environment on request, per contract
- Availability
- Custom availability terms on request
- Identity & access
- SSO, audit log in the portal
- Data residency
- Frankfurt by default; other regions on request, per contract
- API & webhooks
- Full API access + webhooks included
- White-label
- White-labeled client portal
- Support
- Support terms agreed per contract
- Contract
- Tailored terms
Included with every plan
- Unlimited end-clients you can resell to
- You set your own client pricing
- Custom agent building available ($50/hr or $199 flat/agent)
Need more capacity? Top up anytime.
Buy extra execution credits for any client, on top of your plan's monthly allowance. Credits never expire and raise your agency's overall cap.
Launch
3¢/execution
Professional
3¢/execution
Scale
3¢/execution
Tell us about your agency
Invoiced annual terms, SSO, 150,000 executions/month and a dedicated environment scoped per contract on request. $49/agent-client on a 30-seat annual minimum, invoiced net-30/60.
Estimate your cost
~$539 /mo
Based on the Professional plan (15,000 executions included at $449/mo). Custom plans trade the hard cap for per-execution billing at $0.03 — your clients' automations keep running past the allowance instead of pausing. Usually worth it above ~10,000 executions/mo.
Estimate only — final pricing confirmed after review.
[ By The Numbers ]
Three ways to look at the same number.
For the Clinic
$397/mo
$397/mo vs $2,000/mo for a human receptionist
- $397/mo vs $2,000/mo for a human receptionist
- Every missed call gets a text back, not just the ones staff catch
[ FAQ ]
If your question isn't here, the fastest route is the partner call — fifteen minutes, no obligation.
Not in any plan you can buy today. The agent works over text: it sees the missed call and replies by SMS within seconds — one message that apologises, says when a human will call back, and asks what the caller needed. It does not hold a two-way SMS conversation and it does not take a booking over SMS; the call-back and the booking stay with your client. Voice answering is in limited internal testing and is not generally available — ask us if you want to hear when a trial opens.
Get your exact numbers
Bring your client list, or just one client to start. Fifteen minutes, no deck — you'll leave with the real number for your situation, not a generic tier.