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AgentLane

Built for marketing agencies

Add white-label AI textback to your agency's services.

Help local businesses text back every missed call within seconds. You keep the client relationship and set your price. We handle setup, workflow operation and day-to-day reliability.

Get startedTalk to us

Pick a plan and start today, or talk to us first. We reply within one business day. US texts start after carrier registration on your Twilio, usually 1–3 weeks.

Example client experience

From missed call to answered lead

Your agency brand

New customer

Missed call

Answered by text in 42s
Hi, you called Brightwater Plumbing — sorry we missed you. We open at 7:00 tomorrow and will call you straight back. What do you need help with?
Hi — our water heater is leaking. Tomorrow morning is fine.

Caller texted back

Reply sent · 42s

Service
Water heater repair
Source
Missed call textback
Relationship
Held by your agency
Ready for client handoff

Your brand. Your pricing. Managed delivery.

Tenant-scoped workflows per partnerExport, deletion & retention controlsData hosted in Frankfurt, Germany
Illustrative flow using the product as it ships today: reply to the missed call by text in seconds, in the client's own voice, so the caller waits for the call-back instead of ringing a competitor.

01Revenue Leak

Figures from Invoca's 2025 benchmark of 60M+ calls and CallRail's 2025 consumer survey — not our own measurements.

Most happen at lunch, after hours, or while your client is with a customer. The caller rarely leaves a voicemail — they call the next business in the search results instead, after your client has already paid for that click. Every missed call is a lead bought and thrown away.

Your agency clients know this. They just don't have a solution that installs in a day and doesn't require a twelve-month dev contract.

Built for marketing agencies reselling to local businesses — not a general-purpose chatbot for solo owners.

61%

Callers who reach a person

58%

Callers who leave no voicemail

82%

Who would call a competitor instead

46%

Phone-lead conversion, home services

What is this costing your client?

$13,856

Lost every month

02The Agent

Three capabilities, one agent — built for home-service trades, dental practices and aesthetics clinics, and ready to grow onto whichever channel a client already lives on.

Missed-Call Textback

A homeowner calls at 8:47pm. Nobody answers. Within seconds they get one text in the business's own voice, drafted from its real opening hours and service list: an apology, when a human will call back, and a question about what they needed. One message, sent before they ring the next result on the page.

  • Missed calls stop turning into lost jobs
  • A reply in seconds, while the caller is still deciding
  • Covers evenings, weekends and time out on a job
Built for
Any trade or practice whose phone rings while the team is busy
Timeline
Agent set up in 1 business day
Built with
Twilio SMS, Google Gemini (Vertex AI), Managed workflow engine

Lead Qualifier

A web enquiry arrives. The agent grades it hot, warm or cold and emails the owner a plain-language summary: what the lead wants, how urgent it is, and the recommended next step. When the enquiry names a time and includes the person's name and email, it also books that time on the client's Cal.com calendar.

  • Every enquiry graded the same way, every time
  • When the enquiry names a time, the booking is made from it — no follow-up chase
  • The owner reads one short summary instead of the whole form
Built for
Practices taking enquiries through a web form or landing page
Timeline
Agent set up in 1 business day
Built with
Cal.com, Resend email, Google Gemini (Vertex AI), Managed workflow engine

Review & Retention

When the finished job is sent through, the patient gets one text: thanks for that specific visit, one ask for a Google review, and the clinic's own review link. Exactly one message — no follow-up chase, no sequence. Every patient gets the same request whatever the visit was like; the agent never filters by sentiment, never offers an incentive, and never writes a review itself. If the clinic has no review link configured, the agent refuses to send rather than text something nobody can act on.

  • A steady stream of new review requests
  • One ask per visit — never a chase
  • The same request for every patient, sentiment-blind by design
Built for
Anyone whose next patient reads reviews before booking
Timeline
Agent set up in 1 week
Built with
Twilio SMS, Google review link, Google Gemini (Vertex AI), Managed workflow engine

Setup times are for configuring the agent. In the US, texting from a client's number also waits on carrier (A2P 10DLC) registration, which usually takes 1–3 weeks and runs in parallel; agents that only send email do not wait on it.

Text back every missed call — while you sleep.

Talk to us

Twelve agents your agency can resell — call handling, rebooking, reviews, quotes, invoices, support and reporting.

Browse the full agent catalog
Read the technical docs for every agent

03Example

An interactive representation of the workflow logic behind a missed call at Brightwater Plumbing — a named example scenario, not a recording of a real run. Trigger it, then move the volume slider to see what it returns at your scale.

Core capabilityIllustrative: answered by text before the caller tries the next business12 hrs / week
Workflow execution engine

  1. Trigger

    Call missed (+1 555 0100)

    272 ms

  2. Action

    Hours & services loaded

    264 ms

  3. AI step

    Reply drafted in the business's voice

    75 ms

  4. Action

    SMS sent to caller

    191 ms

Execution log

Waiting to run▍

Waiting to run0/4

Time saved
162h/ mo
Cost avoided
$4,050/ mo

By The Numbers

Three ways to look at the same number.

For the Business

$349/mo

Illustrative: $349/mo per client, set against the jobs lost to calls nobody picks up

  • Every missed call gets a text back, not just the ones staff catch

04For Agencies

You already built the website, ran the ads and won the client's trust. Now they're asking about missed calls and chatbots. Don't send them to a SaaS signup page — white-label AgentLane instead.

Illustrative seat margin ~72% on Launch — you charge $349, the seat is $99; your platform plan (from $149/mo) sits on top

Pilot agent set up within one business day of your five answers; US texting also waits on A2P 10DLC registration, usually 1–3 weeks, in parallel

Weekly performance reports, emailed to you

A dedicated Slack channel for technical escalations

No minimum term — cancel at the end of any billing period

05Quote follow-up · pilot

Your clients send quotes, then hear nothing. Our follow-up agent decides which stalled quote to chase, how, and when to stop, and drafts each email for a person to approve. Available to selected agencies in a pilot.

Rules it can't break. Opt-outs, contact limits and discount ceilings are enforced in code, not in a prompt.

A reason for every move. It weighs why each buyer went quiet and shows its reasoning and assumptions.

Knowing when to stop. Wait, nudge, clarify, offer an approved option, hand to the owner, or stop.

Email only. Replies are recorded by your team. We publish no results until pilots finish.

06How It Works

Five questions to answer.

You send us business name, services, prices, hours and a Cal.com link. We configure the agent around them.

You receive: A configured agent, ready to pilot

07Integrations & Security

We don't ask anyone to replace their systems. We connect to the ones already running the business.

TwilioGoogle Cloud (Vertex AI)Cal.comPostgreSQL

Data handling, in plain language

Customer data is stored on EU infrastructure. AI replies run on Google's Gemini models via Vertex AI's global endpoint, which is not EU-pinned. Some providers, including OpenAI, Anthropic and Twilio, are US-headquartered. Conversations are purged twelve months after last activity by default, patients opt out instantly by texting STOP, and our Data Processing Agreement is pending legal finalization. The Trust page lists the current status of each item.

  • 12-month default retention
  • AES-256 encrypted credentials
  • DPA pending legal review

07FAQ

If your question isn't here, the fastest route is to talk to us — fifteen minutes, no obligation.

Only with the optional voice add-on, and voice is in controlled deployment: we test each client's call flow, transfer and fallback before it goes live, so it is not switched on by default. Without it, the agent works over text: it sees the missed call and replies by SMS within seconds — one message that apologises, says when a human will call back, and asks what the caller needed. If the caller texts back, the agent replies — it acknowledges questions and complaints and hands them to a person at your client, with at most five automated replies per number per day. Booking over SMS is switched on for a client only after a compliance review; until then the call-back and the booking stay with your client. With the voice add-on, an AI receptionist answers the call itself, qualifies the caller, can transfer to your client's line, and takes a message if nobody picks up. The add-on includes the voice number and its call minutes, on AgentLane's Twilio account; text messages still go out from your own Twilio account.

Contact

One brief. Three concrete options. No pitch deck.

Bring one client. We'll walk their call flow, size the bookings they're losing, and show you what their agent would look like live — no deck, no obligation.

Talk to us

We review the brief by email and reply with a free call, a chat about it, or a Loom video.

  • Tenant-scoped workflows per partner
  • Export, deletion & retention controls
  • Data hosted in Frankfurt, Germany
AgentLane — White-Label AI Text Agents for Agencies