For Agencies
The white-label partner programme
We handle the workflow infrastructure, the AI prompts and the Cal.com plumbing. You handle the relationship. Your client's portal carries your agency's name, logo and colours, and the SMS goes out from your own number. Sign-in, account emails and the portal's web address stay AgentLane-managed — we'll show you each one before launch.
- ~72%
- illustrative seat margin on Launch
- 1 business day
- to a configured pilot
- No minimum
- term
See one missed call become a booked site visit
A 71-second simulated run for a construction client: the missed call, the text-back, the AI qualification and the lead record, all under the agency's brand.
71 s
Simulated run with a fictional client; timings are illustrative. Narration and captions are in English.
How the money works
- You bill your client (illustrative)
- $349/mo
- We bill you, Launch seat
- $99/mo
- Your platform plan
- from $149/mo
- Included on Launch
- 2,500 executions/mo + 5,000 AI credits per client agent
- Your margin, five clients on Launch
- $1,101/mo before AI top-ups
AgentLane runs behind your brand. Your own tenant on our managed workflow engine, provisioned in a day, billed to you at a flat rate you mark up however you like.
Full pricingWhat you get
- Illustrative seat margin ~72% on Launch
- You charge your client $297–$497 a month (illustrative: $349). We invoice you $99/month per agent per client on Launch ($79 on Professional, $59 on Scale — Professional includes 3 seats, Scale 10 — half price for each additional agent on the same client), alongside your agency's platform plan, which starts at $149/month. At $349 retail on Launch, the seat margin is (349−99)/349 ≈ 72%; on Professional at $79 seat it's ≈77%. Five clients on Launch: 5 × $250 − $149 platform = $1,101/mo, before AI top-ups.
- A pilot agent set up in one business day
- Send us five answers — business name, services, prices, hours, calendar link — and the agent is set up for a real client within one business day. US clients text back only once their number clears carrier (A2P 10DLC) registration, which usually takes 1–3 weeks and runs in parallel.
- Reports that do the selling for you
- A weekly performance summary lands in your inbox, sent by AgentLane on your client's behalf: automation runs and how many failed, the success rate, customer conversations and follow-up messages sent — each against the week before — plus one recommended action. Forward it as-is.
- A Slack channel, not a ticket queue
- Technical questions go straight to the people who built the agent, not a support rota.
- No lock-in
- No minimum term: cancel from the portal, or by email for invoiced plans, effective at the end of the billing period. Export your data at any time; phone numbers stay in the Twilio account that holds them.
How It Works
01
Five questions to answer.
You send us business name, services, prices, hours and a Cal.com link. We configure the agent around them.
You receive: A configured agent, ready to pilot
02
Live for one client, for seven days.
We run the agent for a real client and hand you the weekly report: automation runs, failures and success rate, customer conversations and follow-up messages sent, each against the week before, plus one recommended action. In the US, a texting agent's week starts once the client's number clears A2P 10DLC registration, usually 1–3 weeks, begun in parallel with setup.
You receive: A weekly performance report
03
Sell it to the rest of your client list.
Each new client needs the same five details, and its agent is set up within one business day; US texting also waits on A2P 10DLC registration, usually 1–3 weeks, in parallel. You invoice your clients monthly. We invoice you. Everyone keeps their margin.
You receive: A repeatable onboarding you run yourself
How it runs day to day
Apply to partner
You own the client relationship and the invoice. We own the infrastructure, the prompts and the monitoring. If an agent misbehaves, it escalates to you before it reaches your client — and we're the ones who fix it.
Apply to partner
Four quick questions about your agency. We reply within one business day, the way you choose: email, a call or a recorded demo.